How Powerful An Idea Can Be

August 28, 2008 | Author: Stu McLaren | Filed under: Internet Marketing

by Stu McLaren

I want to talk to you about the power of an idea. This opened my eyes, as to how many different areas of opportunity surround a single idea.

Before really getting into things I want you to print off this article. Make notes about how one idea can do wonders for your business and post it near your work space for continual motivation.

Have you ever wondered how to increase your response rates? No matter what rate you are looking to increase, one idea is powerful enough to do it. Increasing your response to your E-mails, increasing the opt-in rate on your website, increasing the response rate of your promotions, or whatever it is, one idea can help.

Michel Fortin, who is a renowned copywriter, shows one powerful one idea can be time and time again. He slightly changes his copy and tests one variable, or one idea against each other in order to get the perfect combination. That’s how powerful an idea can be.

It can also increase the traffic that is generated to your website. It can increase the number of leads or your conversion ratio. It can also increase the sales that you do. It can increase your profitability.

I had a great opportunity to work very closely with John Childers and really see how he is able to maximize his profitability from each of his seminars. He is one of the most promoters and seminar speakers out there because he has a bunch of amazing ideas to minimize his expenses, in turn maximizing his profitability.

Minimizing his expenses, maximizing his sales all comes from little ideas which make him very profitable at what he does.

The power of an idea can also increase your distribution of your products or services. It can increase the speed to market, in which you get your idea from concept to cash. It can increase the reach, or the number of people that your message gets to.

This is what an idea can do. One idea can do all of these things.

One idea can increase the perceived value and quality of your products. From this that idea can also increase the number of referrals that you get for your business.

Increasing your subscriber list and customer base is also what one idea has the power to do. One idea can increase your likeability. Have you ever wondered how you could get more customers to be drawn to you? Changing one simple thing could increase your likeability dramatically - thats the power of one idea.

At a recent event, call the Big Seminar, I experienced first hand how ideas can increase the number of people wanting to do business with you.

Earlier in the year I held my own event, the Idea Incubator, and one idea I presented was so successful I had people approaching me wanting to do joint ventures. One idea can be so powerful.

One idea can decrease your refunds. One idea can decrease your sales cycle for which somebody goes through to actually purchase one of your products.

Do you find yourself overwhelmed with trying to keep up with your customers satisfaction? One idea can actually decrease the time you spend on this and decrease the number of complaints about your products and services.

Armand Morin is able to use his ideas to perfection when it comes to this. He has been able to release a lot of the work load off of his company when it comes to costumer service by implementing a few of his ideas.

It can decrease your costs and expenses of doing business. It can decrease the production time that it takes for you to get an idea from concept to cash. It can decrease the response time that people act on your offers or your products. It can decrease the length of time it takes before somebody buys from you.

Ideas are extremely powerful and have so many benefits.

There is an important other piece of information that I want to share with you. This especially pertains to those of you who are information marketers or sell any type of information product. Realistically, this pertains to any of your who simply just care about your customers who are buying your products.

The success rate of your customers, clients or students can be increased just by one idea.

I’m telling you - ideas are very powerful. If you want your students and costumers to be successful then you will generate all different kinds of ideas that will help increase their success rate. There is benefits from doing this for you too, the more successful your costumers are, the more testimonials you will receive.

One idea can react off of another and do all kinds of great things for you and your business.

I get very excited about this topic, if you can’t tell, because creativity is a passion of mine that has opened a tremendous amount of doors in my life.

I am very privileged to be in the position I am at such a young age. You may ask why am I in this position?

Generating ideas and converting ideas from concept to cash as quickly as possible is something that I have worked on to master.

Everytime I think of a new idea and am able to implement it I get so excited. The good news is that I also know you have the potential to do the same. Start right now and generate ideas!

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